FREE MARKETING TOOLS TO DRIVE BOOTH TRAFFIC

Now that you've booked your exhibit space, start NOW to let your customers know where to find you.  Provided to you free of charge, use the following tools to complement your marketing efforts and achieve these results:

  • Increase your booth traffic
  • Increase your ROI
  • Gain new customers
  • Strengthen relationships with your existing customers

>> Before you start, make sure your pop-up blocker on your internet browser is OFF

Questions or issues using the marketing tools below? 
Please contact Jennifer McPhail by phone 918-831-9701 or email jenniferm@pennwell.com.

 

PLWexhibition2

Complimentary Exhibit Hall Pass for Your Clients

Invite Your Clients to Come See YOU on the Exhibit Floor for FREE

(Available Soon!)

Add your company name and booth number to a writeable pdf file and email it to your customers and prospects as an attachment to your email.

PLWlogo4web

Download the Logo 

Use Our Logo to Promote Your Involvement

Ways to use the logo:

  • In print/digital ads
  • On company Website or eNewsletters
  • In your email signature line 

   

PLW-0162_300x250-STATIC

Banner Ads

Promote Your Booth Number

Add an Early Bird Pipeline Week Banner Ad to Your Website/eNewsletters/Social Channels/Signature Line. The early bird deadline has been extended to September 1st! The banner ads can be customized to include your booth number to drive traffic to your booth and enable your customers to easily find you on the exhibit floor.  Please note that PhotoShop is required to customize these ads.

PLWsocialicons

Social Media Tips

Encourage Attendance to YOUR Booth  

  • Use LinkedIn to network with industry professionals and start conversations before you even get to the event. We encourage you to post questions, ideas and industry hot topics to our Group. Post discussions about the industry and ask engaging questions - Not just a sales pitch!
  • Post about your participation and involvement on your company's social channels. Share with your audience what will be taking place at your booth - Giveaways, Product Demos, Who will be there, etc. Use the Official Event Hashtag - #PipelineWeek
  • Retweet/Share/Repost from Pipeline Week's social channels
  • Images are KEY - Post images of your booth, products, etc.  
PLWprecon4web

Send the Preliminary Event Guide

Email Your Customers a Copy of the Pipeline Week Preliminary Event Guide

Ensure your key clients attend the show and visit your booth! As your marketing partner, let us do the heavy lifting to get the word out and encourage your prospects and clients to attend.

The preliminary event guide can be emailed directly to your clients. We will include your clients in our email send. You can supply your list via a 3rd party (either through our mail house or your mail house). This will ensure the privacy of your contact list is not shared with anyone.

Please email jenniferm@pennwell.com to arrange.